This was a very fun project! I was tasked to design an energy colorway for the WODAPALOOZA tournament in Miami, Florida. Crossfit consumers like to wear bright and loud colors, so this seemed like the perfect moment to have fun! I pulled inspiration from Art Basel, which is a modern art exhibition that takes place in Miami every year. The art is usually all over the place and tends to be energetic and playful. Miami itself is great inspiration with it’s Art Deco architecture and graphic palm trees. The Wynwood district is covered in bright graffiti, murals and signage reflecting a similar sentiment all year round. I collaborated with the print team for the main pattern as well as a Graphic Designer to design a logo for the event.
Logo by Jenna Wardner