I was tasked with coming up with an energy story for our training consumer that would launch on 1/1. As I started concepting, I realized that this was a big moment for our consumer. The new year meant going back to the gym after the holidays or working hard to prepare for upcoming summer competitions. The idea of changes brought to mind the word metamorphic which is a transition that occurs when rock undergoes pressure and heat causing profound physical or chemical change. It was the perfect pairing of concepts. We needed a commercial colorway so I nuanced the classic pairing of Black and White by introducing stony Grey-Greens and Creams.
The AMENT Half Moon pouch, Small Pouch and Mini Pouch were designed and put into production in the Spring of 2015. They have been produced in 4 colorways and sold internationally. The entire collection was featured at both Brooklyn Designs and ICFF 2018. The pouches are available for purchase in Black, Navy and Khaki at Glamstudiobk.com
The AMENT Daypack was designed and put into production in the Spring of 2015. It has been produced in 4 colorways and sold internationally. It’s companion collection pieces are the Half Moon Pouch, Small Pouch and Mini Pouch. The Daypack has been included in Design Milk’s Holiday Gift Guide 2017 and Metropolis Magazine. The entire collection was featured at both Brooklyn Designs and ICFF 2018. The Daypack is available for purchase in Black, Navy and Cobalt at Glamstudiobk.com
I was briefed to design an energy story for the hashtag #couplesgoals which was very popular with our men’s and women’s consumer at the time. This was a fun collaborative project between the Color Designer for Women’s Training and I, along with our Material designers. I took this as an opportunity to break away from traditional gender colors and come at this with a more gender neutral angle, especially since we were using the same footwear model for both genders. We were drawn to energizing color clashes that would be flipped for the companion shoe. This would create a Yin and Yang feel, which felt conducive to the idea of couples working together. We landed on Purple and Yellow grounded by Black, White and Chrome. It was exciting to see our star Crossfit athletes Lauren Fisher and Rasmus Andersen wear them in the Nike Power Couple campaign.
One of my favorite moves as a Color Designer in Sportswear was to use monochromatic color or “flood” our footwear in what was unexpected color at the time.
This was a very fun project! I was tasked to design an energy colorway for the WODAPALOOZA tournament in Miami, Florida. Crossfit consumers like to wear bright and loud colors, so this seemed like the perfect moment to have fun! I pulled inspiration from Art Basel, which is a modern art exhibition that takes place in Miami every year. The art is usually all over the place and tends to be energetic and playful. Miami itself is great inspiration with it’s Art Deco architecture and graphic palm trees. The Wynwood district is covered in bright graffiti, murals and signage reflecting a similar sentiment all year round. I collaborated with the print team for the main pattern as well as a Graphic Designer to design a logo for the event.
Logo by Jenna Wardner
The NikeLab Aquasock 360 was such a unique and fun model to work on! It had a completely new knit upper and sole. I did the initial color exploration strategy for this model in collaboration with the footwear designer.
The Holler Hat was designed and produced in 2017. It’s available for purchase at Glamstudiobk.com
This was my first time working on premium Flyknit footwear in Sportswear. The colors needed to stay classic and sophisticated for the initial release, but there are other colorways in flooded Taupe and white with hits of hidden color pops in the tongue. This team was extremely talented and innovative.
I worked on a variety of Nike Benassi Slides on and off for two years. From prints and graphics to mismatched colorblocking. There were a few different styles as well such as the NikeLab Benassi Lux Boot and Sandal.