Nike Men’s Training - Footwear
I was tasked with coming up with an energy story for our training consumer that would launch on 1/1. As I started concepting, I realized that this was a big moment for our consumer. The new year meant going back to the gym after the holidays or working hard to prepare for upcoming summer competitions. The idea of changes brought to mind the word metamorphic which is a transition that occurs when rock undergoes pressure and heat causing profound physical or chemical change. It was the perfect pairing of concepts. We needed a commercial colorway so I nuanced the classic pairing of Black and White by introducing stony Grey-Greens and Creams.